Nov 23, 2018

Facebook Has Changed, and Your Digital Strategy Has to Adjust

Not a long time ago, Facebook made one of the most shocking announcements. It decided to remove Partners categories from the advertisement interface. While marketers are juggling to create and edit their existing campaigns, Facebook is set to roll out a few more changes. After the incident of the Cambridge Analytica fiasco that exposed how Facebook shares the personal details of its users to businesses, it has made the platform to improvise its advertisement interface. Given all the changes happening, it is imperative for marketers at a digital marketing agency in Virginia Beach to revise their


Oct 17, 2018

How is Artificial Intelligence impacting Digital Marketing?

The use of artificial intelligence and machine learning is not limited to the world of IT, but digital marketers and innovators are increasing. It is evident from a survey that included over 1,600 digital marketing professionals out of which 61% cited that AI and machine learning will be used for data analysis in the coming years. Owing to this trend Virginia digital marketing companies and the likes elsewhere have started using these two technologies in their marketing efforts.

As the amount of consumer data keeps on growing, IT related techniques will significantly affect the digital marketing